Comments on: Interesting Information Security Bits for 02/25/2009 http://www.infosecramblings.com/2009/02/25/interesting-information-security-bits-for-02252009/ ramblings on various information security topics Tue, 07 Feb 2012 23:34:55 +0000 hourly 1 By: kriggins http://www.infosecramblings.com/2009/02/25/interesting-information-security-bits-for-02252009/#comment-566 kriggins Wed, 04 Mar 2009 21:47:45 +0000 http://www.infosecramblings.com/?p=750#comment-566 Thanks for the comment Matt. Another aspect to consider is impersonation on social networks. It probably behooves organizations to take a look at claiming the names/trademarks on social sites to help mitigate issues where others use them to intentionally damage the legitimate brand and/or marketing efforts made by the company. Just a thought. Kevin Thanks for the comment Matt. Another aspect to consider is impersonation on social networks. It probably behooves organizations to take a look at claiming the names/trademarks on social sites to help mitigate issues where others use them to intentionally damage the legitimate brand and/or marketing efforts made by the company.

Just a thought.

Kevin

]]> By: Matt http://www.infosecramblings.com/2009/02/25/interesting-information-security-bits-for-02252009/#comment-542 Matt Mon, 02 Mar 2009 03:24:14 +0000 http://www.infosecramblings.com/?p=750#comment-542 While personal reputation can be damaged by using Facebook (or its peers), because of recent management moves at Facebook it is possible that corporate brands may suffer as well. Use of social networks by any business may be problematic. Facebook recently re-wrote its Terms of Service (TOS) claiming "irrevocable and perpetual" ownership of all member's posts and uploaded content. After an immediate member and press backlash, Facebook management reversed their decision, and then most recently introduced a process that will result in a set of Facebook "Principles" and an accompanying "Statement of Rights and Responsibilities." Facebook, and its peers might be a valuable marketing channel, and corporations across the globe are attempting to use it to build relationships with their customers and mine for additional profits. Image, and the marketing used to craft and support it, tends to evolve. Unexpected use of historical content by a company that was once in a corporation's communications chain could diminish the value of current marketing investments. Under some circumstances it might even reduce the value of a corporation's brand. More at: <a href="http://completosec.wordpress.com/2009/02/16/facebook-claim-to-content-doom-for-corporate-use/" rel="nofollow">Facebook Claim to Content - Doom for Corporate Use?</a> Thanks While personal reputation can be damaged by using Facebook (or its peers), because of recent management moves at Facebook it is possible that corporate brands may suffer as well.

Use of social networks by any business may be problematic. Facebook recently re-wrote its Terms of Service (TOS) claiming "irrevocable and perpetual" ownership of all member's posts and uploaded content. After an immediate member and press backlash, Facebook management reversed their decision, and then most recently introduced a process that will result in a set of Facebook "Principles" and an accompanying "Statement of Rights and Responsibilities." Facebook, and its peers might be a valuable marketing channel, and corporations across the globe are attempting to use it to build relationships with their customers and mine for additional profits.

Image, and the marketing used to craft and support it, tends to evolve. Unexpected use of historical content by a company that was once in a corporation's communications chain could diminish the value of current marketing investments. Under some circumstances it might even reduce the value of a corporation's brand.

More at: Facebook Claim to Content - Doom for Corporate Use?

Thanks

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